Constant Contact

Who is Constant Contact?

Constant Contact is an email and online marketing solution that is committed to making small businesses and nonprofits successful with easy-to-use tools, the best coaching and award winning support. Constant Contact’s tools go beyond basic email marketing helping users drive more engagement, extend their reach, and grow. Constant Contact is the clear email marketing expert for small businesses and non-profits. Our employees are dedicated to user success and work to ensure that they have the best of breed marketing tools and the KnowHow to implement email marketing best practices.

1. We are the experts in Small Business Marketing

and work to make all our customers experts too. The level and quality of our award-winning support, education, and KnowHow that we provide cannot be found at any other company. Between our FREE coaching and support and a professional in-house design team– we set ALL our customers up for success, regardless of experience

3. We offer tools to engage and grow your list

beyond what other companies directly provide. You can capture contacts anywhere they are. From sign-up forms for your website and Facebook Page, to text-to-join tools and mobile apps, a bigger email list is just a few clicks away.

2. We do MORE than just email.

Constant Contact has a variety of tools and services to take your marketing beyond the inbox. Whether you are wanting to drive more engagement, increase your customer base, hosting an Event, or expand on social media, Constant Contact gives you the tools to do it all from an easy to use interface.

4. Drive more results from every email,

with Action blocks. Exclusive to Constant Contact, Action Blocks have helped our customers increase email click-thru rates by as much as 230%. That means better results with every email you send.

Talking Points

  • AWeber only focuses on fundamental email marketing features such as newsletters, reporting, managing contacts, and autoresponders. Constant Contact does more than just email. We have marketing tools that allow you to engage with customers, grow your contact list, get feedback from surveys, host an event, collect donations, and expand your reach using social media.
  • AWeber’s no fuss tagline doesn’t always hold true. They have 3 mobile applications, one for tracking reporting, one for mobile sign up forms, and a third for creating new newsletters. Aren’t mobile applications suppose to make things convenient and easy? Constant Contact’s mobile app makes it easy to create, send, and track emails or import contacts wherever you are.
  • Importing your contacts to AWeber may turn into a manual task; it is difficult to import contacts from common locations such as Gmail, Outlook, and Quickbooks. If you have a large list this could take a long time, and that is just for setting up your account! Constant Contact has integrated import tools that make uploading contacts is quick and easy.

Who they are

  • A smaller company with approximately 120,000+ paying customers that caters to customers with large lists, not growing small businesses new to email marketing.
  • Claim to be a low-cost, no frills and no fuss email marketing company; Basic features that yield basic results.
  • AWeber’s basic reporting tools, contact segmentation abilities and automated campaign solutions, while limited, make AWeber a contender in the email marketing space.

How we differentiate

  • We are clearly the trusted email marketing company with over 600,000+ paying customers that are both small businesses and non-profits.
  • While affordable – we offer award winning coaching as well as easy to use tools for all users. Whether advanced or just getting started, we support SMB’s and Nonprofits as they engage their audience.
  • You pay for what you get! Easy to use and effective tools, support, coaching from experts and a growing set of tools to help all users grow!

Aweber Pricing per month

SubscribersPrice
A0 – 500$19
501 – 2,500$29
2,501 – 5000$49
5,001 – 10,000$69
10,001 – 25,000$149

Talking Points

  • Vertical Response entices small businesses to join with their free offer to send 4,000 emails to up to 300 contacts. This encourages users to send over 13 emails within one month to their contacts, which goes against all industry best practices.
  • Don’t be fooled by their pay as you go pricing. Not only can it be more expensive than a monthly subscription, it is ineffective. It would be crazy to assume you will engage a prospect, build a relationship, gain brand loyalty and make a sale sending sporadic one off emails. Don’t waste your time throwing spaghetti at the wall and hoping it sticks!
  • To get unlimited sends, automated welcome emails, and support you will need to be a paid customer. Constant Contact is dedicated to your success and gives you this functionality in all of our plans at a very affordable monthly fee.

Who they are

  • Owned by Deluxe Corporation, Vertical Response has been in business for almost 17 years.
  • Only in recent months have they launched a new email editor with responsive templates, content
    blocks, campaign scheduling, image library, and basic automation features.
  • Their 2017 focus includes looking into tools and integrations beyond the basic email marketing functionality they have today.

How we differentiate

  • Constant Contact has offered Vertical Response’s “new” features for some time and we are already surpassing them in feature and functionality. Our 2017 roadmap continues to deliver more on our promise as the leading email marketing provider.
  • Constant Contact’s true drag-and-drop WYSIWYG editor is more flexible and easier to use than Vertical Response’s editor which has limited drag-and-drop capability.
  • Our editor makes creating the most engaging emails designed to drive specific actions from contacts easy with a full set of our exclusive Action Blocks.
  • Our plans promote email sending best practices without limiting our sends depending on your list size.

VerticalResponse Pricing per month

Free to send 4,000 emails/ month to up to 300 contacts

SubscribersBasicProPro+
0 – 500$11$16$196
501 – 1,000$22$32$212
1,001 – 2500$33$48$228
2,501 – 5,000$55$80$260
5,001 – 10,000$83$120$300
10,001 – 25,000$160$232$412
25,001 – 40,000$250$363$500

Pay as you go pricing

SubscribersPrice
300$7.50
1000$25
2000$45
5000$90
7500$135
10000$175
25000$300
50000$500

Talking Points

  • MailChimp does offer a FREE account option but it is limited in the number of emails you can send each month. You also only get 30-Days of support free via email; you will never find a phone number. Constant Contact’s Award Winning Support team is a phone call away regardless of what plan you select; you can rest easy knowing you have someone to help when and how you need it!
  • For an extra $199 a month, on top of your regular monthly bill, you can add on MailChimp Pro; funny thing is that only includes priority support through email and chat, still no phone support.
  • MailChimp does allow users to segment contact lists. However, depending on how a user organizes their lists contacts on multiple lists can be double counted therefore changing the pricing tier for the customer. Constant Contact gives you tools to easily segment your contact list, and if you have the same email address on multiple lists we only count that as 1 billable contact, so you can send the right content to the right contacts without worrying about cost!

Who they are

  • Email marketing company with a loyal customer base, high brand awareness and pricing that caters to various user levels.
  • Uses a Freemium model to grow user base and upsell users into paid customers
  • Caters product experience to tech savvy users and offers support through online knowledge base and email.
  • Introduced its marketing automation tools for free to encourage eCommerce users’ adoption; goal is to accelerate free users list growth efforts in order to upgrade them to a paid plan.

How we differentiate

  • We do not limit your success and won’t limit how many people you can send to based on your plan.
  • Our editor creates engaging emails that drive specific actions from readers through drag and drop Action Blocks; exclusive to Constant Contact, which are driving 230% increased engagement.
  • Unlike with MailChimp, new contacts don’t have to opt-in multiple times. We make it easy for our customers to grow their list and communicate directly with people that want to hear from them!
  • You may pay less, but you are on your own! Constant Contact offers award winning coaching and support Monday – Friday, our KnowledgeBase is available 24/7 so you will never have to wait 24 hours for a response!

MailChimp Pricing

SubscribersSend LimitsMailChimp Business/MonthMailChimp
Pro/Month
0 – 2,00012,000FreeN/A
0 – 500Unlimited$10+$199
501 – 1,000Unlimited$15+$199
1,001 – 1,500Unlimited$20+$199
1,501 – 2,000Unlimited$25+$199
2,001 – 2,500Unlimited$30+$199
2,501 – 2,600Unlimited$35+$199
2,601 – 2,700Unlimited$40+$199
2,701 – 2,800Unlimited$45+$199
2,801 – 5,000Unlimited$50+$199

Talking Points

  • iContact puts limits on the number of emails you can send each month, and if you go over those limits they charge you. This makes it hard to budget or plan marketing throughout the year. Constant Contact allows you to send as often as you need during a month, there are no surprise overages.
  • If you are looking for similar features with iContact you would need their Pro Automation plan, which costs an average of $35 more a month. You are getting more for less with Constant Contact.

Who they are

  • iContact offers a similar monthly pricing structure to Constant Contact, however they do implement sending limits in each of their plans.
  • iContacts PRO Automation plan gives users the ability to setup email automation and includes email tracking and reporting
  • They do offer phone support, email support, and chat support in all of their pricing plans and tiers.

How we differentiate

  • Constant Contact has no sending limits; send as often as needed and never worry about overages.
  • Autoresponders from Constant Contact help users save time and drive results by connecting with the right contacts at the right time with the right message – AND options available in all plans
  • Our dedication to customer success is in our culture, and has been since Constant Contact got its start almost 20 years ago. Whether you need help with building a campaign or need someone to review the results of your last email we are here to help..

iContact Pricing per month

SubscribersSending LimitEmail MarketingPro Automation
0 – 5003000$14$99
501 – 2,50015000$32$99
2,501 – 500030000$52$129
5,001 – 10,00060000$79$189
10,001 – 15,00090000$117$249
15,001+Call for quoteCall for quoteCall for quote

Talking Points

  • Robly is a small and relatively new company that offers a discounted basic and entry level price yet the advanced features could more than double your bill. Don’t be fooled by the “low” entry price point!
  • Their website markets 24/7 support, however Robly only offers support via live chat from 9am-7pm EST and email support during business hours. If you require support outside of these times you are left to limited FAQ questions or you have to wait until the next business day.
  • Small business owners are constantly on the go and need an email marketing solution that is easy to use anywhere. Constant Contact offers a variety of ways to create and manage your email marketing that you won’t

Who they are

  • Robly is a new small business founded in 2012 but didn’t launch the full version of their product until 2014.They target small and medium sized businesses.
  • Their most recent claim to fame is a tool called OpenGen. Simply put it is a fancy re-send autoresponder to nonopens however depending on the level of service you are either extremely limited to its use or cannot benefit from it at all
  • Robly is working to re-position itself as an artificial intelligence company using Robly AI, which leverages delivery intelligence for delivering emails.

How we differentiate

  • Being the trusted email marketing company for 600k+ paying customers, we are the clear email marketing experts for small businesses and non-profits with a proven track record of growing small businesses.
  • Constant Contact offers advanced features in even our most basic packages. Customers can take advantage of our industry leading, easy to use editor and list growth tools. A 2017 study found that first-time users prefer creating emails with Constant Contact 4-to-1 over top competitors.
  • Even in our basic package, customers get access to action blocks. This instantly makes any email more engaging. In a recent study done by Constant Contact, using an action block helped our customers increase email click through rates by as much as 230%!

Robly Pricing

*Robly gives a 15% discount for paying a year up front, and a 30% discount for non-profits.

Monthly Pricing

Number of
Contacts
Premium
Email
Pro
Marketer
Enterprise
 500$19$57$175
 2,500$35$93$234
 5000$58$117$293
 10,000$92$175$351
25,000$175$269$469
50,000$410 $410$588
75,000$410$588$823
 100,000$529$705$1,058

Yearly Pricing

Number of
Contacts
Premium
Email
Pro
Marketer
Enterprise
 500$15$49$149
 2,500$29$79$199
 5000$49$99$249
 10,000$79$149$299
25,000$149$229$399
50,000$229$349$499
75,000$349$499$699
 100,000$449$599$899

Talking Points

  • GoDaddy’s pricing is extremely confusing and includes hidden fees. Each package includes a base price dependant on the number of contacts and email sends. If you grow your list you will have to pay an additional monthly fee on top of the base fee.
  • GoDaddy tempts prospects with entry level pricing, but don’t get too comfortable with your initial price
    • If you read the fine print, you’ll notice that the pricing increases when you renew your package.
    • If you grow your list you may be paying a premium for basic email marketing functionality.
    • If you plan to reach out to your list multiple times a month you will hit the send limit or be bumped into a more expensive package
  • GoDaddy’s pricing is extremely confusing and includes hidden fees. Each package includes a base price dependant on the number of contacts and email sends. If you grow your list you will have to pay an additional monthly fee on top of the base fee.
    • Found in the fine print, extra costs come when you renew your package, grow your list as you could see a premium charge, and if you want to send multiple emails as you could be bumped into other plans to accommodate.
  • Email marketing is one of many side businesses for GoDaddy and has not shown to be a strategic priority for GoDaddy. You have to dig through multiple pages on their website to find their email marketing offering. While Constant Contact is part of Endurance International Group, our main focus is ensuring that small businesses and nonprofits, regardless of their industry, have the tools and resources to drive incremental business. Email is still a top priority for Endurance.

Who they are

  • GoDaddy, a domain registrar and web hosting company with approximately 17 million customers. They provide cloud-based technology products for a variety of services including domain names, website building tools, hosting and security services.
  • They acquired Mad Mimi in 2014. The email marketing product complements GoCentral (web building) and GoDaddy’s online store.
  • GoDaddy’s email offering is split across inter office email, transactional email, and email marketing. They put more of a focus on enterprise inter office email. This is evident in their partnership with Microsoft to release Outlook.com Premium to compete with email services like Google’s Gmail.

How we differentiate

  • Constant Contact offers advanced features beyond basic email such as autoresponders, event management, social media, mobile responsive templates, and list growth tools. Email marketing is a primary focus for Constant Contact and we are continually building new features and improving our product.
  • As an Endurance International Brand, we help connect small businesses to everything they need to optimize their online presence including best of breed tools for establishing a web presence, getting found in online search, and connecting with customers.

Pricing and Packages on next page

Pricing and Packages

GoDaddy’s pricing has an entry price that increases based on the number of contacts you have. The plus symbol next to prices in the charts below indicate a fee in addition to the entry price. Once you reach the max number of contacts or email sends for a package, you are forced to upgrade to the package.

Pricing for Beginner and Up and Running Packages

Plan DetailsEmail Marketing BeginnerUp & Running
1 Month$9.99$14.99
12,24 or 36 Months
30% discount
$6.99$7.99
500 SubscribersIncluded in packageIncluded in package
 1500 Subscribers$2.99Included in package
3500 SubscribersUpgrade to Up and Running Package+ $2.99
4500 SubscribersUpgrade to Up and Running Package+ $5.98
5500 SubscribersUpgrade to Up and Running Package+ $8.97
 6,500 SubscribersUpgrade to Up and Running Package+ $11.96
7,500 SubscribersUpgrade to Up and Running Package+ $14.95
 8,500 SubscribersUpgrade to Up and Running Package+ $17.94
 9,500 SubscribersUpgrade to Up and Running Package+ $20.93

Pricing for Pro Package

Plan DetailsPro
*5,000 Subscribers
50,000 emails/month
1 Month$29.99
12,24 or 36 Months
50% discount
$14.99
6,000 Subscribers+ $2.99
7,000 Subscribers+ $5.98
8,000 Subscribers+ $8.97
10,000 Subscribers+ $14.95
20,000 Subscribers+ $44.85
30,000 Subscribers+ $74.75
55,000 Subscribers+ $149.50
105,000 Subscribers+ $299.00

Talking Points

  • Despite the enterprise focus, Campaign monitor is missing common functionality such as allowing users to save images to their account and third party integrations for importing contacts from CRMs and other applications used to gather contacts. This adds a timely level of complexity for creating emails and making lists to send to.
  • Campaign monitor charges by list size and then caps the number of sends in the basic package at 2,500 emails. This low send caps forces many customers into paying for higher packages to access unlimited sends.
  • Campaign Monitor offers two levels of email support (basic and priority) depending on billing plan. They only offer phone support in their premier plan that starts at $149 a month.

Who they are

  • The company’s SaaS-based email marketing and design solutions include a new email editor, email automation tools, and transactional email services.
  • Campaign Monitor continues to make acquisitions to expand their portfolio of tools. This includes acquiring GetFeedback in 2014, an online survey business and Tagga, a customer data platform that aggregates customer information. These features require more complex marketing strategies that are better suited for experienced marketers.

How we differentiate

  • Constant Contact charges based on contact list size and provide unlimited sends for all users. We want customers to focus on creating effective professional emails, not balancing multiple components that will result in a higher bill.
  • Get more for less with Constant Contact; Constant Contact is an average of $10 a month cheaper and includes unlimited sending and live support.
  • Our products and tools are designed specifically to help small businesses and nonprofits drive more business. This includes an industry leading easy to use editor, email automation, actions blocks that generate 230% more clicks, list growth tools, and social media tools. Why pay for a product with tools you won’t use when you can get an email marketing provider that is designed to optimize your success?

Campaign Monitor Pricing

Monthly Pricing

ContactsBasic
*Send up to 2,500 emails
Unlimited
*unlimited sends
Premier
*unlimited sends
 500$9$29$149
 2,500$29$59$149
 5000$49$99$149
 10,000$89$149$249
15,000$129$249$399
25,000$199$399$499
 50,000$299$699$989

Talking Points

  • SendGrid focuses on tech savvy customers and designers. They assume their customers have a high level of technical understanding and marketing know how. This can be overwhelming for small business owners, especially those who don’t know HTML code.
  • SendGrid is a syndication platform, meaning they focus on simply sending transactional emails, not designing and creating emails professional looking marketing emails. Because of this, the editor is not user friendly for small businesses, they have limited segmentation, have poor automation, and limited support.
  • SendGrid has an extremely complicated pricing structure. The multiple changing factors within the plan selection, number of contacts stored, and number of sends could leave you with an unpredictable bill. They try to lure you in with a prorated first month price, but be prepared for a surprise bill month two.

Who they are

  • SendGrid, founded in 2009, provides products span transactional emails, email marketing and marketing automation.
  • They support startups, agencies, high volume senders, online retailers and ecommerce. However, their primary focus is larger enterprise companies, such as Uber and Nordstrom who send transactional emails.
  • SendGrid has captured significant market share, especially from MailChimp, in the ecommerce and transactional space. They focus on tracking automated emails for websites and apps allow for large ecommerce companies to email for purchases and completing orders.

How we differentiate

  • You don’t have to be a marketing expert to see success with Constant Contact. We are the expert in email marketing for small businesses and nonprofits. Whether you learn best through tutorial videos, live webinars, step by step instructions in FAQs, easy to read blog posts, or over the phone with a live award winning support agent, we have the support you need to drive real business results with email marketing.
  • We offer expertise in all business models including B2C, B2B, and nonprofits. We offer professional mobile friendly email templates, action blocks, and tools for automation, events, surveys, list growth, contact management, and reporting so that every customer has the personalized tools they need, not just the retailers and ecommerce businesses.
  • Constant Contact believes in a customer first, no surprise policy. We are transparent with our billing and have a easy to follow process.

SendGrid pricing on next page

Pricing and Packages

SendGrid pricing is based on three factors that are added together to form a monthly bill.

  • Desired features within one of their 3 plans (Essentials, Pro or Premier). Each plan includes a certain number of emails per month. Email sends that exceed this cap will result in additional costs.
  • The number of emails you are looking to send each month
  • The number of contacts you store in the account

Plan Inclusions

PlanEssentialsEssentialsProProProProProPremier
Monthly Pricing$9.95$19.95$79.95$199.95$399.95$699.95$949.95Custom
Emails/ month included40,000100,000100,000300,000700,0001.5M2.5M2.5+M
Price per extra email$.001$.00075$.00085$.00045$.00045$.00045$.00045Custom

*Free Trial includes up to 40,000 emails for 30 days and 100 emails/day free forever

Essential Package

Note: Contacts stored pricing is $10/10,000 contacts. However you are bumped up to the next tier pricing
when you are halfway to the next tier. EX: 15,000 contacts bumps up to $20 rather than costing $15.

Number of Contacts
Stored
Price
0-2,000$0
3,000-10,000$10
15,000-20,000$20
25,000-30,000$30
35,000-40,000$40
45,000-50,000$50
60,000$60
70,000$70
80,000$80
90,000$90
100,000$100
150,000$150
200,000$200

Number of Emails
Sent Per Month
Price
0-40,000$9.95
50,000$19.95
150,000$57.45
200,000$94.95
250,000$132.45
300,000$169.95
350,000$207.45
400,000$244.95
500,000$299.95
700,000$399.95
800,000$444.95
900,000$489.95
1,000,000$534.95

Talking Points

  • Emma’s high price point, service based model, and complicated advanced features make it evident that they are better suited for larger, more advanced, and tech savvy businesses. Their product can be overwhelming and excessive for smaller businesses and nonprofits.
  • Despite the higher price point, Emma’s basic Pro package offers fewer email templates than Constant Contact. They resolve this issue by offering a design service at an additional cost.
  • Emma lacks transparency when it comes to pricing. Instead of clearly sharing their price structure for all plan levels, the website only lists the starting price for their 3 packages. In order to determine your price point, you must set up a trial and call an account specialist to discuss how the price fluctuates due to contact size and feature add ons. This is your only option as chat agents don’t answer pricing questions and don’t have a comprehensive pricing chart they can share.

Who they are

  • Emma is a 13 year old email marketing with a solution that is best for businesses with multiple locations looking for brand consistency, advanced integrations, and multiple sub-accounts.
  • Because of this, their primary audience is medium to large businesses that follow a franchise model, including agencies, franchises, universities, retail, nonprofits and restaurants.
  • Emma’s entry price starts at $89 and increases based on contact list size and desired features. In addition to their base prices, Emma generates a significant amount of revenue through do it for me services.

How we differentiate

  • Constant Contact makes email marketing quick and easy for small businesses and nonprofits. Our best in class drag-and-drop editor and easy to use tools allow customers to quickly make effective marketing campaigns regardless of their experience, marketing background, and technical know how.
  • Our do it yourself model allows you to affordably create effective emails, while avoiding the timely and expensive back and forth of agency business model.
  • Unlike Emma, Constant Contact does not require customers to sign an annual contract. We allow customers to pay as they go, and even offer the ability for seasonal businesses to suspend their accounts during the off season.

Emma Pricing

PackageProPlusEnterprise
 Price$89$369$729
Contacts10,00025,00075,000

Talking Points

  • General email companies are not designed for email marketing and are not compliant with email marketing laws in the US (CAN-SPAM) or Canada (CASL). Failure to comply can lead to major fines!
  • General email often block ability to send mass email and flags them as SPAM, which leads to a very low deliverability rate. Constant Contact allows you to send to large groups of contacts all at once, and has the industry leading deliverability rate.
  • Unlike general email, when you send to a contact list using Constant Contact the recipient does not see the email address of others also receiving the email. This keeps contact data secure and establishes credibility.
  • With Constant Contact you have access to professional, mobile friendly email marketing templates that you can edit with your brand colors, logo, images, and content. Regular email offers very limited formatting control, and you’ll likely look unprofessional or worse, a spammer.

Who they are

  • General email includes companies that offer personal email that are designed for personal one to few email communications and lack the functionality of an Email Service Provider
  • These companies include Gmail, Yahoo, AOL, and more
  • General emails have minimal design capabilities as they are intended for virtual communication in a basic letter format. These are NOT eye catching professional emails that help to accomplish the many benefits of email marketing:
    • Build relationships with customers, clients, or volunteers
    • Drive sales and donations
    • Boost repeat sales and donations
    • Expand your reach to a broader audience
    • Create and increase awareness
    • Develop brand recognition and loyalty

How we differentiate

  • Constant Contact is an email and online marketing solution with customizable, mobile-responsive email templates, flexible state of the art email editor, and easy-to-use contact management tools to extend your reach through social media and grow your email list, and additional features that go beyond basic emails to drive more engagement and do more business.
  • Send more than a basic email using Constant Contact’s action blocks. Using an action block can increase email engagement by 230%!
  • Constant Contact also offers free coaching and support by phone and chat, a vast library of help and educational resources online, and an in-house design team offering a range of one-time custom services.
  • Constant Contact allows you to track your results through easy to digest reporting, including delivery rates, open rates, and click-throughs. General email does not provide any tracking of results so you have no idea if an email campaign was successful or not. You can’t make educated changes to ensure the success of future campaigns, which could drastically impact business success moving forward.

Pricing

General email service providers are typically free, however you have to consider opportunity cost including missed opportunity for additional business through building relationships with contacts and donors who want to hear from you. Small businesses and nonprofits similar to yours are likely sending professional emails and reaching your audience, do not lose customers to the competition for something as simple email!